It’s all about colors and shapes
The premise for the Ita’i brand is to find a new, modern and global approach to preserving, presenting and promoting our cultural heritage through the woven cloth, while also building human capacity & industry.
Work done by you with unconditional love and pure devotion goes in the category of divine and immortal craft.
Most ethnic groups in Africa have traditional cloth or fabrics that are peculiar to them. These are mostly hand-woven on locally made looms. Through extensive research and site visits to villages and communities across West Africa, we have observed simply that today’s weavers are predominately older females above the age of 55). With modernization and urban migration, weaving sadly is fast becoming a dying culture.